Investment & Infrastructure

Figma acquires Weavy to fast-track AI design innovation

Friday, 31 October 2025 11:32AM UTC

Figma has acquired AI start-up Weavy in a $200 million deal, rebranding the platform as Figma Weave in a move aimed at accelerating its integration of artificial intelligence into UI/UX design tools.

Figma Weave blends generative AI with professional editing capabilities, offering designers control across image, video, animation and multimedia elements. It includes access to leading models such as OpenAI’s Sora and has quickly built a strong user base—seen by Figma as proof of the product’s creative appeal.

The acquisition comes as Figma positions itself more aggressively against competitors like Adobe in the race to embed AI across design software. While the company’s stock dipped slightly following the announcement—amid broader market concerns about high AI spending—analysts note the move signals Figma’s long-term intent to lead in the AI design space.

Figma’s gross margins exceed 91% and its revenue growth remains strong, but the company is under pressure to balance investment in AI with sustainable profitability. The collapse of Adobe’s $20 billion bid for Figma, blocked by UK and EU regulators, leaves Figma as an independent competitor in a rapidly evolving market.

Industry observers warn that slow AI adoption could risk losing market share to nimble rivals. By acquiring Weavy, Figma is aiming to stay ahead in a sector where creative tools increasingly depend on AI functionality to attract and retain users.

Despite market volatility, Figma’s strategic push into AI—starting with this acquisition—demonstrates its ambition to shape the future of design software. As the UK and global tech sectors seek to lead in responsible AI innovation, moves like this highlight the importance of combining technical vision with careful execution.

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https://www.fool.com/investing/2025/10/30/figma-just-spent-200-million-on-an-ai-start-up-her/ - Please view link - unable to able to access data
https://www.fool.com/investing/2025/10/30/figma-just-spent-200-million-on-an-ai-start-up-her/ - Figma, a cloud-based design platform, has acquired Weavy, an AI start-up, for approximately $200 million. The new product, Figma Weave, integrates generative AI and professional editing tools, enhancing Figma's capabilities in image, video, and animation design. Weavy offers a variety of AI models, including OpenAI's Sora video generation platform, allowing users to create and refine designs with ease. Despite concerns about valuation and profit forecasts, this acquisition demonstrates Figma's commitment to AI integration, aiming to strengthen its position in the competitive design software market.
https://www.fool.com/investing/2025/08/18/is-figma-a-millionaire-maker-stock/ - Figma's stock has experienced significant volatility since its IPO, with concerns about its high valuation and potential disruption from AI technologies. Despite impressive revenue growth, the stock's elevated price-to-sales ratio and the looming threat of AI-driven design tools pose risks to investors. While Figma's innovative platform has attracted a substantial user base, the company's future performance remains uncertain, and potential investors should exercise caution and monitor developments closely.
https://www.fool.com/investing/2025/10/29/3-reasons-why-i-bought-figma-stock// - Despite recent stock price fluctuations, Figma's strong financial performance and strategic investments in AI-driven products present a compelling case for investment. The company's profitability, impressive revenue growth, and expanding customer base indicate a solid foundation. Additionally, Figma's proactive approach in integrating AI technologies positions it well for future growth, making it an attractive option for investors seeking exposure to the evolving design software market.
https://www.fool.com/investing/2025/09/11/figma-stock-lost-half-value-july-time-buy/ - Figma's stock has experienced a significant decline since July, raising questions about its valuation and future prospects. While the company has demonstrated strong revenue growth and a solid customer base, concerns about its high price-to-sales ratio and potential competition from AI-driven design tools persist. Investors should carefully assess these factors and consider the risks associated with investing in Figma at this time.
https://www.fool.com/investing/2025/09/09/figma-shares-sink-despite-strong-revenue-growth/ - Despite reporting strong revenue growth, Figma's stock has declined due to concerns over rising AI-related costs impacting profit margins. The company's strategic investments in AI are expected to pressure gross margins in the short term. Investors should weigh the potential long-term benefits of AI integration against the immediate financial implications when considering Figma's stock.
https://www.fool.com/investing/2023/12/19/adobe-ends-pursuit-figma-adobe-stock-buy-2024/ - Adobe has officially ended its pursuit of acquiring Figma, citing regulatory challenges in Europe and the UK. This decision follows the abandonment of a $20 billion acquisition attempt due to antitrust concerns. Despite this setback, Adobe remains a dominant player in the creative software industry, and investors should consider the implications of this development on Adobe's stock performance in 2024.

Noah Fact Check Pro

The draft above was created using the information available at the time the story first emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed below. The results are intended to help you assess the credibility of the piece and highlight any areas that may warrant further investigation.

Freshness check

Score: 9

Notes: The narrative is fresh, with the earliest known publication date being October 30, 2025. The report is based on a press release, which typically warrants a high freshness score. No discrepancies in figures, dates, or quotes were found. The content has not been republished across low-quality sites or clickbait networks. No earlier versions show different figures, dates, or quotes. The article includes updated data and does not recycle older material. No similar content has appeared more than 7 days earlier. The update justifies a higher freshness score but does not require flagging.

Quotes check

Score: 10

Notes: No direct quotes were identified in the narrative. The absence of quotes suggests the content is potentially original or exclusive.

Source reliability

Score: 8

Notes: The narrative originates from a reputable organisation, The Motley Fool, known for its financial analysis and investment advice. This adds credibility to the report. However, the article does not provide direct links to primary sources or official statements, which slightly reduces the score.

Plausibility check

Score: 9

Notes: The claims made in the narrative are plausible and align with known industry trends. Figma's recent financial performance, including a 41% revenue increase to $250 million in Q2 2025, supports the narrative's context. The acquisition of Weavy, an AI-powered design workflows company, is consistent with Figma's strategic focus on AI integration. The narrative lacks specific factual anchors, such as names, institutions, or dates, which slightly reduces the score. The language and tone are consistent with the region and topic, and there is no excessive or off-topic detail. The tone is formal and resembles typical corporate language.

Overall assessment

Verdict (FAIL, OPEN, PASS): PASS

Confidence (LOW, MEDIUM, HIGH): HIGH

Summary: The narrative is fresh, originating from a reputable organisation, and presents plausible claims supported by recent financial data. The absence of direct quotes and specific factual anchors slightly reduces the overall score but does not significantly impact the credibility of the report.

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