Amazon has announced a £40 billion investment across the UK over the next three years, reinforcing its commitment to expanding logistics, digital infrastructure and creative production. The move signals strong confidence in the UK’s business climate and forms part of the company’s broader strategy to accelerate delivery, support job growth and drive innovation nationwide.
A central element of the plan is the construction of four new robotic fulfilment centres, with confirmed locations in the East Midlands, Northampton and Hull. Each centre is expected to create around 2,000 jobs with starting salaries of £28,000. The facilities will use advanced automation, echoing recent site openings like the Leeds fulfilment centre, and are designed to enhance Amazon’s same-day delivery capabilities.
Amazon Web Services (AWS) will contribute £8 billion to the overall investment, earmarked for expanding cloud and AI data infrastructure between 2024 and 2028. This is expected to add £14 billion to UK GDP and support 14,000 jobs annually across construction, energy and telecoms.
The company is also deepening its involvement in the UK’s creative industries. Following its acquisition of Bray Film Studios in Berkshire, Amazon is backing major productions including The Lord of the Rings: The Rings of Power and Citadel. It is also investing in facilities at Shepperton and Manchester, supporting British talent and regional film locations.
Amazon UK country manager John Boumphrey said the investment would bring benefits well beyond London—boosting local job markets, improving delivery networks and strengthening national digital capabilities. CEO Andy Jassy added that the company’s commitment spans the entire country, from the north of England to Scotland and Northern Ireland.
Now employing 75,000 people in the UK, Amazon ranks among the country’s top ten private employers. It has faced ongoing scrutiny over working conditions and union relations, but has defended its record, citing competitive pay and safety investments.
The UK government welcomed the announcement, with Prime Minister Sir Keir Starmer calling it a “massive vote of confidence” in Britain’s global competitiveness. The investment supports the government’s broader industrial ambitions, particularly in technology and infrastructure.
Amazon is also progressing with environmental initiatives, including the rollout of automated packing machines aimed at reducing waste and emissions across UK fulfilment centres. The company says this is its largest European investment in sustainable packaging.
Alongside the infrastructure expansion, Amazon is creating 1,000 apprenticeships across diverse sectors to support skills development and future-proof the workforce.
Together, these investments position the UK as a key hub for Amazon’s global operations. The company’s integrated approach—combining logistics, cloud services and media production—supports national economic growth, regional development and the UK’s standing as a leader in responsible digital innovation.
Created by Amplify: AI-augmented, human-curated content.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative presents a recent announcement from Amazon regarding a £40 billion investment in the UK, dated 24 June 2025. The earliest known publication date of similar content is 11 September 2024, when Amazon Web Services (AWS) announced an £8 billion investment in UK data centres over five years. ([gov.uk](https://www.gov.uk/government/news/chancellor-announces-8-billion-amazon-web-services-investment-as-she-vows-to-make-every-part-of-britain-better-off?utm_source=openai)) The report includes updated data but recycles older material, which may justify a higher freshness score but should still be flagged. The narrative has been republished across low-quality sites or clickbait networks, which raises concerns about its originality. The narrative is based on a press release, which typically warrants a high freshness score. However, the presence of recycled content and republishing across low-quality sites suggests a need for further scrutiny.
Quotes check
Score:
7
Notes:
The narrative includes direct quotes from John Boumphrey, Amazon’s UK country manager, and Andy Jassy, Amazon’s global CEO. A search for the earliest known usage of these quotes reveals that they have been used in earlier material, indicating potential reuse. The wording of the quotes varies slightly in different sources, which may suggest paraphrasing or selective quoting. No online matches were found for some of the quotes, raising the possibility of original or exclusive content. However, the reuse of quotes from earlier material and the lack of online matches for some quotes suggest a need for further verification.
Source reliability
Score:
6
Notes:
The narrative originates from bmmagazine.co.uk, a UK-based business magazine. While the publication is known, it is not as widely recognised as major outlets like the Financial Times or BBC. The report mentions specific locations and job creation figures, which can be cross-verified with other reputable sources. However, the lack of coverage from more prominent outlets raises questions about the reliability of the source. Additionally, the presence of recycled content and republishing across low-quality sites or clickbait networks further diminishes the source's reliability.
Plausability check
Score:
7
Notes:
The narrative makes several claims, including the creation of 2,000 jobs per fulfilment centre, a £40 billion investment, and specific locations for new centres. These claims are plausible and align with Amazon's previous investments in the UK. However, the lack of coverage from more prominent outlets and the presence of recycled content and republishing across low-quality sites or clickbait networks raise questions about the plausibility of the claims. The narrative lacks supporting detail from other reputable outlets, which further diminishes its credibility.
Overall assessment
Verdict (FAIL, OPEN, PASS): FAIL
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The narrative presents a recent announcement from Amazon regarding a £40 billion investment in the UK, dated 24 June 2025. However, the content includes recycled material, republishing across low-quality sites, and potential reuse of quotes from earlier material. The source's reliability is questionable due to the lack of coverage from more prominent outlets and the presence of recycled content. The plausibility of the claims is also diminished by the lack of supporting detail from other reputable outlets. Therefore, the overall assessment is a 'FAIL' with medium confidence.
