The Welsh Government has taken a major step towards becoming a leader in responsible artificial intelligence by launching a Strategic Advisory Group to explore AI’s potential across public services. The group will advise on how to deploy AI technologies ethically and effectively to improve service delivery. Rebecca Evans, Cabinet Secretary for Economy, Energy and Planning, stressed AI’s transformative potential and the importance of its ethical application.

The advisory group comprises members from academia, business and the public sector, including chief digital officers, data specialists and technology leaders. It held its inaugural meeting in July 2025, signalling the start of efforts to shape a strategy for using AI to enhance efficiency and service quality across Welsh institutions. Alongside the group, a dedicated Office for AI has been created to build internal expertise and support evidence-based policymaking. The office will coordinate AI adoption across public services, ensuring systems are inclusive, transparent and accountable—aligned with Wales’ ethical principles.

This initiative builds on work by the Centre for Digital Public Services (CDPS), which has assessed AI readiness across Welsh public bodies. These assessments identified existing practices and needs, laying the groundwork for future AI integration. The CDPS also promotes digital literacy and supports an AI-ready workforce by encouraging knowledge-sharing across a growing public sector community.

Responsible AI use is further supported by guidance released in December 2024 by the Workforce Partnership Council. Developed with input from public sector employers and trade unions, it outlines a framework for ethical AI implementation focused on checks and balances, responsible adoption and continuous evaluation. The guidance aims to build trust among public sector staff and the citizens they serve.

In health and social care, an AI Commission has been established to provide expert advice on safe and ethical integration. This ensures that innovation in patient care is balanced with privacy and ethical safeguards. Together, these efforts position Wales at the forefront of ethical AI deployment in the public sector. The government’s approach reflects a clear commitment to responsible innovation and robust governance. By fostering public trust and engaging stakeholders across sectors, Wales is setting a strong example for the UK and beyond.

Rebecca Evans has emerged as a key advocate for this agenda, reinforcing the message that AI’s promise depends on its responsible use. Her remarks at the group’s first meeting highlighted the need for a values-led approach—one that will guide Wales as it navigates its AI future.

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