HM Revenue & Customs is deploying artificial intelligence to monitor social media for signs of undisclosed wealth in criminal tax investigations, according to new reporting. The tools use image recognition and analytics to spot indicators of a luxury lifestyle — such as high-end purchases or exotic holidays — which are then fed into HMRC’s case-selection systems.
An HMRC spokesperson told the Echo the technology “is restricted to criminal investigations and subject to legal oversight”, and that human decision-making remains central. A recent Treasury parliamentary reply confirmed HMRC had used various AI techniques in compliance, customer service and operations over the past year, including debt-risk prediction and document analysis, with “meaningful human in the loop” safeguards.
The initiative comes amid a £46.8 billion tax gap in 2023–24, with HMRC seeking billions more through compliance work. It builds on the agency’s long-standing Connect platform, which cross-references data from banks, property registries, online marketplaces and other sources — now including social media.
However, critics warn of false positives and opaque decision-making. A recent tribunal forced HMRC to reveal whether AI was used to reject R&D tax credit claims, saying public interest outweighed the risk of aiding fraud. MPs have likened blind faith in machine output to the Post Office Horizon scandal, while campaigners call for clear audit trails and avenues for redress.
Proponents argue AI could boost productivity: a government trial found generative tools saved officials about 26 minutes a day, freeing time for complex inquiries. HMRC is recruiting data scientists and testing GenAI to increase capacity, but experts say success depends on transparency, explainability and augmenting — not replacing — human expertise.
With parliamentary scrutiny growing, the policy challenge is to balance the gains from advanced analytics with rigorous safeguards. Without clear oversight, accuracy checks and public disclosure, officials risk undermining trust in a technology they say is critical to protecting public finances.
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Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative presents recent developments regarding HMRC's use of AI in social media monitoring for detecting undisclosed wealth. The earliest known publication date of similar content is June 7, 2025, in the Financial Times, reporting on HMRC's increased tax haul from wealthy individuals. ([ft.com](https://www.ft.com/content/2b23f42d-0d62-4f11-b4d7-251b7a8252a8?utm_source=openai)) The report indicates that HMRC has been investing in AI tools and 'big data' techniques, such as its flagship Connect software system, to cross-reference various datasets to detect discrepancies. This suggests that the narrative is based on recent developments and is not recycled content. However, the Financial Times article does not specifically mention the use of AI for social media monitoring, which is the focus of the Liverpool Echo report. Therefore, while the narrative is fresh, it introduces new information not covered in earlier reports. The report does not appear to be republished across low-quality sites or clickbait networks. Additionally, the narrative is not based on a press release, as no such source is cited. The inclusion of updated data and specific details about HMRC's AI initiatives justifies a higher freshness score.
Quotes check
Score:
9
Notes:
The narrative includes direct quotes from an HMRC spokesperson and a written parliamentary reply from the Treasury. A search for the earliest known usage of these quotes indicates that they have not been used in earlier material, suggesting that the quotes are original to this report. This supports the originality of the content.
Source reliability
Score:
8
Notes:
The narrative originates from the Liverpool Echo, a regional newspaper based in Liverpool, UK. While it is not as widely known as national outlets like the BBC or Financial Times, it is a legitimate news source with a history of reporting on local and national issues. The report cites specific data and includes direct quotes from HMRC and the Treasury, which can be cross-referenced with official sources. However, the lack of coverage from more prominent national outlets may raise questions about the broader dissemination of this information.
Plausability check
Score:
7
Notes:
The narrative presents plausible claims about HMRC's use of AI for social media monitoring to detect undisclosed wealth. The Financial Times article mentions HMRC's investment in AI tools and data analysis techniques, which aligns with the report's claims. However, the specific focus on social media monitoring is not corroborated by other reputable outlets, which may raise questions about the novelty of this approach. The report includes specific details, such as the use of image recognition and other analytic techniques, which adds credibility. The tone and language are consistent with typical reporting on government initiatives, and there are no excessive or off-topic details. The report does not appear to be sensationalised or lacking in supporting detail.
Overall assessment
Verdict (FAIL, OPEN, PASS): OPEN
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The narrative presents fresh and original content regarding HMRC's use of AI for social media monitoring to detect undisclosed wealth. While the Liverpool Echo is a legitimate source, its regional focus and the lack of corroboration from more prominent national outlets may affect the overall credibility. The plausibility of the claims is supported by references to HMRC's investment in AI tools, but the specific focus on social media monitoring requires further verification. Therefore, the overall assessment is 'OPEN' with medium confidence.