The UK is taking steps to address the growing legal challenges at the intersection of artificial intelligence (AI) and copyright, with new expert working groups formed to find practical solutions. These groups bring together figures from the creative industries and tech sector to develop approaches that support innovation while safeguarding creators’ rights.

Part of the government’s Plan for Change and Modern Industrial Strategy, the initiative acknowledges the importance of both sectors to UK economic growth. Participants include the News Media Association, the Alliance for IP, Sony Music Entertainment, the Publishers Association, The Guardian, and technology firms such as OpenAI, Amazon and Meta. Their early meetings in London have focused on transparency, licensing and the wider impact of AI on creative work.

The working groups follow a major consultation launched in December, which drew over 11,500 responses. The consultation explored how copyright law can evolve to meet the twin aims of encouraging AI development and ensuring creators retain control over their work. Key topics included transparency in AI training data, improved licensing systems and technical standards to guide responsible use.

Science Secretary Peter Kyle said the government is committed to delivering legal clarity that benefits both creatives and AI developers. He described the working groups as a “fresh start” for constructive collaboration. Culture Secretary Lisa Nandy echoed this message at the Media & Telecoms 2025 and Beyond Conference, pledging to support human creativity through enforceable legislation built on trust and balance.

A central focus is improving how creators control the use of their work in AI systems. Proposals include greater transparency around how AI developers use copyrighted material and new licensing frameworks that offer clearer permissions and restrictions. One option under review is a “rights reservation” mechanism, allowing creators to opt out of AI training use—a move designed to respect individual choices without stifling innovation. The government is also exploring a new 'right to personality' aimed at protecting individuals from unauthorised use of their voice, image or likeness in AI-generated content. This measure reflects growing concerns over misuse of identity and artistic integrity in the digital era.

The initiative seeks to balance economic opportunity with cultural protection. By fostering structured dialogue between creatives and developers, the UK hopes to lead in ethical AI development while ensuring its creative industries continue to thrive. The strategy represents a collaborative path forward—one that aims to secure long-term benefits for both sectors and the wider public.

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