AI-driven customer-experience platform Clarity has secured $12 million in funding to accelerate its global expansion. The round was led by Prosus Ventures with backing from Saudi Technology Ventures, Sukna Ventures, Wamda Capital, Neo, Oraseya Capital, Phaze Ventures, Propeller, Tech Invest Com and angel investors from OpenAI and Google.
Founded by Abed Kasaji, formerly of Careem and Meta, and technologist Pavel Kochetkov, Clarity was originally known as Anecdote before rebranding to reflect its focus on transparency. The London- and New York-based startup reports a 5.4× annual revenue increase and projects monthly growth above 20 per cent in 2025.
Clarity specialises in “safe, regulated agentic AI,” tailored to high-stakes sectors where accuracy and compliance are critical. Its platform integrates company knowledge bases with AI agents to provide secure, multilingual customer support. Features include fraud detection capable of flagging 96 per cent of cases within seconds, FCA-compliant tagging, early escalation of high-risk interactions and human-in-the-loop review for sensitive legal, political and financial contexts.
“Our goal is to keep AI simple, useful and safe, giving enterprises the confidence to modernise customer operations without cutting corners,” said Kasaji, Clarity’s CEO.
The company will use the funding to expand applied AI teams across London, New York and Riyadh. Prosus Ventures said Clarity’s value is already proven within its portfolio, citing use cases at OLX Europe, iFood and Dubizzle. “We have strong conviction in Clarity’s ability to redefine customer understanding and service globally,” said Robin Voogd, Head of Middle East Investments at Prosus.
Saudi Technology Ventures called Clarity a “category-defining company” for its ability to deliver granular insights that drive high-ROI decisions.
Clarity’s enterprise platform combines voice-of-customer intelligence, AI agent capabilities and support automation into a unified service, positioning it at the forefront of regulated AI for Europe, the US and MENA markets. Clients include OpenAI, Booking.com, Grubhub, Careem and Saudi Telecom Company, alongside contracts in banking and government.
The funding comes amid rising demand for trustworthy AI tools that enhance customer service without compromising compliance or security. Clarity’s trajectory illustrates how applied AI can be both cutting-edge and safe, aligning with the UK’s ambition to lead in responsible AI innovation.
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Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
9
Notes:
The narrative was published on 16 September 2025. A search reveals no earlier publications of this specific content. The report is original and timely. The funding round was led by Prosus Ventures, with participation from STV Al Fund (backed by Google), Sukna Ventures, Wamda Capital, Neo, Oraseya Capital, Phaze Ventures, Propeller, Tech Invest Com, and angels from OpenAI and Google. The company, formerly known as Anecdote, rebranded to Clarity and plans to use the new funding to expand applied-AI teams in New York, London, and Riyadh. Founded by Abed Kasaji and Pavel Kochetkov, both part of the 'Careem mafia', Clarity reports a 5.4× year-on-year revenue surge and average monthly growth of over 20% in 2025. ([tradingview.com](https://www.tradingview.com/news/reuters.com%2C2025-09-16%3Anewsml_Zaw13qS9w%3A0-pressr-agentic-ai-customer-service-startup-clarity-raises-12mln/?utm_source=openai))
Quotes check
Score:
10
Notes:
The direct quotes from CEO Abed Kasaji and Robin Voogd, Head of Middle East Investments at Prosus Ventures, are unique to this report. No identical quotes appear in earlier material, indicating original content.
Source reliability
Score:
8
Notes:
The narrative originates from a press release distributed by Jefferson Communications, a PR agency. While press releases are typically considered high freshness, they may lack independent verification. The report has been picked up by reputable outlets such as Reuters and MarketScreener, which adds credibility. ([tradingview.com](https://www.tradingview.com/news/reuters.com%2C2025-09-16%3Anewsml_Zaw13qS9w%3A0-pressr-agentic-ai-customer-service-startup-clarity-raises-12mln/?utm_source=openai))
Plausability check
Score:
9
Notes:
The claims about Clarity's funding, rebranding, and growth metrics are plausible and align with industry trends. The involvement of notable investors like Prosus Ventures and angels from OpenAI and Google adds credibility. The company's focus on AI-driven customer experience in regulated industries is a growing sector. The narrative lacks specific factual anchors such as names, institutions, and dates, which slightly reduces its credibility.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is original, timely, and supported by credible sources. The involvement of reputable investors and the company's growth metrics add to its credibility. The lack of specific factual anchors slightly reduces the overall confidence, but the overall assessment is positive.
