London startup Simplisales has raised $500,000 in pre-seed funding to accelerate its mission of modernising B2B wholesale through AI-powered ERP integration. Founded in 2021 by Ihsan Diskan, the platform unifies sales, finance and fulfilment across more than 30 ERP and accounting systems, streamlining manual processes into a seamless digital workflow.
The system replaces traditional reliance on phone calls, emails and paper orders with branded mobile apps and web stores that can be launched in days. At its core is an AI engine that automates repeat orders, customises catalogues, refines pricing and suggests discount strategies, all while maintaining up-to-date inventory and pricing data.
Simplisales already handles over $2 million in monthly Gross Merchandise Volume for clients such as Gima and Lowrie Foods. Its always-on ERP integration updates critical data every five minutes, providing real-time accuracy in fast-moving sectors.
The round was led by SFC Capital, with backing from existing investors Startup Wise Guys and Wise Angels. Ed Stevenson, Investment Manager at SFC Capital, said the platform addresses a vast underserved market by replacing multiple point tools with one unified solution.
The funding will support development of new AI modules including predictive pricing and automated stock replenishment, as well as key hires ahead of a European expansion. With the global cloud ERP market set to exceed $27 billion by 2025, Simplisales is well placed to lead in a space largely untouched by AI.
Customer feedback points to tangible gains. Nicky Hodges, director at Arkay Chilled Foods, said the platform had “eliminated the daily friction that once slowed us down.”
Simplisales emerged from Diskan’s experience building e-commerce tools for businesses in Turkey and the UK. A custom project for a London wholesaler during the pandemic revealed wider demand, prompting the company’s launch.
Future plans include AI-driven marketing tools to enhance cross-sell and upsell features. With clients reporting annual sales up to €100 million and €20 million GMV to date, Simplisales is helping bring wholesale into the AI age.
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Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative appears to be original, with no prior publications found reporting on Simplisales' recent $500,000 pre-seed funding round. The earliest known publication date for similar content is October 31, 2024, when Tech.eu reported on Simplisales' efforts to empower B2B retailers through AI-driven solutions. ([tech.eu](https://tech.eu/2024/10/31/simplisales-empowers-b2b-retailers-to-thrive-in-e-commerce/?utm_source=openai)) The absence of earlier reports on the recent funding suggests a high freshness score.
Quotes check
Score:
9
Notes:
The direct quotes attributed to Ed Stevenson, Investment Manager at SFC Capital, and Nicky Hodges, director at Arkay Chilled Foods, do not appear in earlier publications. This suggests that the quotes are original and not reused from previous content.
Source reliability
Score:
7
Notes:
The narrative originates from Tech.eu, a reputable technology news outlet known for its coverage of European startups. However, the absence of corroboration from other major news organisations raises some uncertainty about the report's reliability.
Plausability check
Score:
8
Notes:
The claims made in the narrative, including the $500,000 funding round and the involvement of SFC Capital, align with the company's known activities and the reported growth in Gross Merchandise Volume. The absence of coverage from other reputable outlets, however, suggests a need for further verification.
Overall assessment
Verdict (FAIL, OPEN, PASS): OPEN
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
While the narrative presents original content with plausible claims and includes direct quotes not found in earlier publications, the lack of corroboration from other reputable news organisations and the absence of coverage from major outlets raise concerns about its reliability. Further verification is recommended to confirm the accuracy of the reported funding round and associated details.
