Anthropic, the AI firm behind the Claude chatbot, is significantly expanding its European presence by establishing London as its EMEA hub and creating more than 100 new AI-focused roles in 2025. The move underlines the UK’s growing prominence in enterprise and responsible AI development.
Led by Guillaume Princen, a former Stripe executive known for scaling high-growth teams, the London office will serve as a centre for AI talent, regulatory engagement and business growth. Princen pointed to the city’s exceptional academic base—including institutions such as Oxford, UCL, Imperial College and Cambridge—along with its proximity to regulators and a thriving AI ecosystem featuring players like OpenAI, DeepMind and Anthropic itself.
The expansion follows a \$3.5 billion funding round earlier this year, which pushed Anthropic’s valuation to \$61.5 billion. This capital is helping the company meet rising enterprise demand for AI tools. Clients including Salesforce, WPP, BMW and Novo Nordisk are using Claude for tasks such as legal summarisation, customer service automation and market analysis.
Claude distinguishes itself through its “constitutional AI” approach, which prioritises transparency and safety by reducing hallucinations—an increasingly important feature for regulated industries that rely on accuracy and compliance.
The new roles at Anthropic’s offices in London and Dublin span engineering, research, sales and business operations. This recruitment drive reflects both the complexity of AI development and the company’s intent to align with regional expectations on technology and regulation. Princen, who also led Mooncard and advised European startups, is well placed to navigate the intense competition for AI talent in Europe.
London’s status as an AI hub is supported by a collaborative spirit among companies and active policymaker engagement on ethics and governance. The UK is positioning itself not only as a tech leader but as a standard-setter in responsible AI, shaping norms that prioritise human values and long-term trust.
Tools such as Chatronix are also contributing to this momentum by enabling professionals to work seamlessly across AI models like Claude, ChatGPT and Google’s Gemini—streamlining enterprise workflows and enhancing productivity.
Anthropic’s expansion in London signals the UK’s accelerating role in the global AI economy. With a focus on safe, high-performance AI and strong links to enterprise clients, the UK is emerging as a global centre where innovation and responsibility intersect.
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Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative was first published on 16 June 2025. Similar reports from April 2025 indicate that Anthropic announced plans to create over 100 new roles in Europe, focusing on Dublin and London. ([reuters.com](https://www.reuters.com/technology/ai-firm-anthropic-announces-100-roles-europe-new-emea-head-2025-04-07/?utm_source=openai)) The earlier reports do not mention the specific date of the announcement, making it unclear if the June 2025 article is a republished version or a new update. The earlier reports do not mention the specific date of the announcement, making it unclear if the June 2025 article is a republished version or a new update. The June 2025 article includes updated data but recycles older material, which may justify a higher freshness score but should still be flagged.
Quotes check
Score:
7
Notes:
The June 2025 article includes a quote from Guillaume Princen, Anthropic's EMEA head, stating, "London offers a unique blend of world-class AI talent, regulatory leadership, and international business access. We see it as a natural fit for Claude’s next chapter." This quote is not found in the earlier reports from April 2025, suggesting it may be exclusive to the June 2025 article. However, without access to the full text of the earlier reports, it's difficult to confirm the originality of the quote.
Source reliability
Score:
4
Notes:
The narrative originates from London Daily News, a source that is not widely recognised or established. This raises concerns about the reliability and credibility of the information presented. The earlier reports from Reuters and Tech.eu are from reputable organisations, which strengthens the credibility of the information.
Plausability check
Score:
8
Notes:
The claims about Anthropic's expansion in London and Dublin, the appointment of Guillaume Princen as EMEA head, and the focus on AI talent and enterprise demand are consistent with earlier reports from April 2025. The narrative aligns with known developments in the AI industry and Anthropic's strategic initiatives. However, the lack of coverage from other reputable outlets in the June 2025 article raises questions about its authenticity.
Overall assessment
Verdict (FAIL, OPEN, PASS): FAIL
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The narrative presents information that is largely consistent with earlier reports from reputable sources, suggesting a high degree of accuracy. However, the lack of coverage from other reputable outlets in the June 2025 article raises questions about its authenticity. The source's reliability is also a concern, as London Daily News is not widely recognised or established. Given these factors, the overall assessment is a 'FAIL' with medium confidence.
